The product is rarely the problem. Most Bitcoin companies lose clients because the path from attention to trust to a signed deal is broken. We fix that.
Bitcoin companies are building real things. But when it comes to communicating them — most fall flat. Not because the product is bad. Because the message is.
Unclear positioning
Visitors don't know what you do or why it matters — within the first five seconds.
Weak website copy
Generic language that sounds like everyone else. No hook. No conversion logic.
No conversion path
Traffic lands and leaves. No funnel, no sequence, no obvious next step.
Scattered direction
Good instincts, no framework. Nothing compounds because nothing connects.
Wrong framing for the audience
Copy written for normies. Your buyers are Bitcoiners — they see through the noise.
A focused engagement. A few weeks. A complete overhaul of how your company shows up in the market.
Your ideal client reads the headline and thinks: "This is exactly for me." No more explaining what you do on sales calls.
Copy that converts. Visitors who are a fit — stay. Those who aren't — self-select out. Your pipeline gets cleaner.
No more "let me think about it." Buyers understand what they're getting, why it costs what it costs, and what happens next.
Traffic stops leaking. Every page has one job and a clear next step. Your website works while you sleep.
Your team stops second-guessing the message. One direction. No more "should we say it this way or that way?"
Bitcoiners smell inauthenticity instantly. When your message matches who you are, trust isn't built — it's immediate.
Submit your website. I send you a written diagnosis — specific, honest, actionable. No fluff, no sales deck.
We go deep on your business — audience, offer, competitive landscape, what's working, what isn't. This is where the real picture emerges.
The work. Positioning rewrite. Message architecture. Website structure. Offer framing. Delivered as a system, not a pile of documents.
You get everything you need to execute — or we continue together. The system is yours. The clarity stays.
Pricing is shared after the Free Audit — once I know your situation.
No retainers. No surprises. One focused engagement, one outcome.
Get a free auditMarek Safarik
Founder, BGS
I have spent years operating inside Bitcoin businesses — not advising them from a distance. That means I understand the space, the culture, the buyers, and what it actually takes to build trust in a market that sees through generic marketing instantly.
I worked with Hashlabs and built The Game of Satoshi — a Bitcoin education project that attracted sponsors like Trezor, BTC Prague, Firefish, Peach Bitcoin, and Wallet of Satoshi. The project builds a community of people who believe the best marketing is the truth.
BGS is not an agency. It is focused strategic work for Bitcoin companies that are serious about growth.
The Game of Satoshi — Bitcoin education project I built — was trusted by some of the most respected names in the space.
These companies didn't sponsor a marketing package. They backed a project built by someone who thinks like them.
You're building something real in Bitcoin and the business side isn't keeping pace.
Bitcoin startup, service company, mining operation, wallet, media, or infrastructure
You have a product or service with some traction — not an idea stage project
Your messaging or website isn't converting the way it should
You want clarity — not another generic agency that doesn't understand Bitcoin
Not for: altcoin/crypto projects, agencies looking to resell, pre-revenue ideas
The Clarity Sprint is designed for Bitcoin companies with a product or service that's already running — not pre-revenue ideas. If you have something real but struggle to communicate it, yes. If you're still figuring out what to build, come back when you're further along.
A copywriter executes on a brief. This engagement starts by rewriting the brief. We figure out your position, your audience, and your offer architecture first — then the words follow. You get a system, not just better sentences.
No. BGS is strategy and messaging. You get a clear playbook: positioning, copy, structure, and conversion logic. You take it to your developer and designer. Or we continue together — your call.
Typically 2–3 weeks from Discovery Call to final delivery. It depends on your responsiveness and the complexity of your offer. There's no drawn-out back-and-forth — it's focused and efficient by design.
Most Bitcoin companies have. The typical result: generic copy that could describe any SaaS, a website that looks fine but doesn't convert, and a team that still can't explain what they do in one sentence. If that sounds familiar, you're in the right place.
A complete positioning and messaging system: your core positioning statement, homepage copy architecture, offer framing, CTA strategy, and a clear explanation of how it all fits together. Delivered as a structured document — not a slide deck full of buzzwords.
Submit your website. I'll analyse it and send you a specific, honest diagnosis — what's working, what isn't, and what I'd fix first.